{"title":"CHI","description":"\u003csection\u003e\n\u003cp\u003e\u003cstrong\u003eCHI\u003c\/strong\u003e is a professional hair care brand known for advanced thermal technology and performance-led formulas, commonly used by salons and individuals seeking smoothness, strength, and controlled styling results. CHI focuses on heat-activated care designed to protect hair while improving manageability and shine.\u003c\/p\u003e\n\u003cp\u003eCHI products are formulated to fit into consistent wash, treatment, and styling routines, supporting hair during blow-drying, straightening, and everyday heat styling. The range is widely used to help reduce frizz, improve hair texture, and maintain a polished finish across different hair types.\u003c\/p\u003e\n\u003cp\u003eAt Charlie’s Hair \u0026amp; Beauty, CHI is stocked across verified care categories including \u003ca style=\"text-decoration: underline;\" href=\"https:\/\/charlieshairandbeauty.com\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e, \u003ca style=\"text-decoration: underline;\" href=\"https:\/\/charlieshairandbeauty.com\/collections\/conditioner\"\u003econditioner\u003c\/a\u003e, \u003ca style=\"text-decoration: underline;\" href=\"https:\/\/charlieshairandbeauty.com\/collections\/hair-treatment\"\u003ehair treatment\u003c\/a\u003e, and \u003ca style=\"text-decoration: underline;\" href=\"https:\/\/charlieshairandbeauty.com\/collections\/styling-products\"\u003estyling products\u003c\/a\u003e, supporting complete heat-protection and styling routines.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e• Heat-activated formulas for smoothness and control\u003c\/li\u003e\n\u003cli\u003e• Supports strength, shine, and frizz reduction\u003c\/li\u003e\n\u003cli\u003e• Suitable for regular heat styling routines\u003c\/li\u003e\n\u003cli\u003e• Designed for professional and routine home use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAll CHI products at Charlie’s Hair \u0026amp; Beauty are supplied as \u003cstrong\u003e100% authentic stock\u003c\/strong\u003e through a \u003cstrong\u003efamily-run business\u003c\/strong\u003e \u003cstrong\u003eestablished since 1986\u003c\/strong\u003e. Browse the range to build reliable, heat-protective hair care and styling routines.\u003c\/p\u003e\n\u003c\/section\u003e","products":[{"product_id":"chi-infra-silk-infusion","title":"CHI INFRA Silk Infusion","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eLightweight leave-in conditioner enriched with silk proteins:\u003c\/strong\u003e\u003cbr\u003e\nCHI INFRA Silk Infusion delivers moisture and strength to all hair types without weighing them down. This paraben-free treatment works to restore softness and shine whilst protecting against heat styling.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePerfect for anyone looking to add moisture and manageability between washes. Whether your hair feels dry, lacks lustre, or becomes unruly after styling, this leave-in treatment tackles frizz and brittleness whilst maintaining a light, natural feel. Ideal for daily use on all hair types, from fine to thick.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRestores moisture and visible shine without greasy residue\u003c\/li\u003e\n\u003cli\u003eStrengthens hair structure with silk, wheat and soy proteins\u003c\/li\u003e\n\u003cli\u003eProvides thermal protection during blow-drying and flat ironing\u003c\/li\u003e\n\u003cli\u003eImproves manageability and reduces frizz throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSuitable for all hair types, especially those prone to dryness or damage from heat styling and colour treatments. Works equally well on straight, wavy, and curly hair. Home users and professionals both benefit from its lightweight, easy-to-use formula.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDispense a small amount into your palm and warm between your hands. Apply evenly through damp or dry hair, focusing on the mid-lengths and ends. Style as usual. Start with less product and add more if needed to avoid buildup. Safe for daily use.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"CHI","offers":[{"title":"Default Title","offer_id":56819784974717,"sku":null,"price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/chi-infra-silk-infusion-596.webp?v=1763588893"},{"product_id":"chi-infra-moisture-therapy-shampoo","title":"CHI INFRA Moisture Therapy Shampoo","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eGentle cleansing for heat-damaged hair:\u003c\/strong\u003e\u003cbr\u003e\nCHI INFRA Moisture Therapy Shampoo restores hydration and softness to hair stressed by styling tools. This sulphate-free formula cleanses without stripping natural moisture.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf your hair feels dry, brittle or frizzy from regular blow-drying, straightening or curling, this shampoo addresses moisture loss at the core. It's ideal for anyone looking to rebuild softness and manageability without harsh chemicals.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReplenishes moisture deep within the hair structure for lasting hydration\u003c\/li\u003e\n\u003cli\u003eReduces frizz and flyaways for a smoother finish\u003c\/li\u003e\n\u003cli\u003eLeaves hair visibly shinier and more resilient\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate-free formula that cleanses gently without damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eHeat-treated, colour-processed or dry hair types. Works well for daily use by anyone with a regular styling routine. Suitable for all hair textures from fine to thick.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWet your hair thoroughly. Dispense a small amount into your palm and massage through from scalp to ends, working into a light lather. Rinse well. Repeat if needed. For best results, follow with a complementary conditioner to seal in moisture.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"CHI","offers":[{"title":"Default Title","offer_id":56819798507901,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/chi-infra-moisture-therapy-shampoo-884.webp?v=1763588909"},{"product_id":"chi-infra-keratin-mist","title":"CHI INFRA Keratin Mist","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eLightweight keratin protection in a mist:\u003c\/strong\u003e\u003cbr\u003e\nCHI INFRA Keratin Mist is a leave-in conditioner spray that shields hair from heat styling whilst adding strength and shine. Perfect for daily use with hairdryers, straighteners, and curling tools.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf you regularly use heated styling tools, your hair needs a protective barrier. This keratin mist addresses heat damage concerns by coating each strand with nourishing proteins and a thermal shield. It's ideal for anyone who wants to style their hair freely without compromising condition.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGuards against heat-related breakage and dryness when using hot tools\u003c\/li\u003e\n\u003cli\u003eInfuses hair with protein to restore strength and elasticity\u003c\/li\u003e\n\u003cli\u003eEvens hair porosity for smoother, more lustrous results\u003c\/li\u003e\n\u003cli\u003eLightweight formula that won't weigh hair down or leave residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBest suited to anyone with heat-damaged, weakened, or porous hair. Works well for all hair types, from fine to thick. Ideal for daily heat styling, whether at home or in a professional salon setting.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eApply the mist evenly throughout damp or dry hair, holding the bottle 15–20cm away. Comb through gently to distribute. Style as normal with heated tools. No rinsing required.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"CHI","offers":[{"title":"Default Title","offer_id":56819821248893,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/chi-infra-keratin-mist-251.webp?v=1763588921"}],"url":"https:\/\/charlieshairandbeauty.com\/collections\/chi.oembed","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}