{"title":"Directions","description":"","products":[{"product_id":"directions-semi-permanent-hair-colour","title":"Directions Semi Permanent Hair Colour","description":"\u003cdiv class=\"product-description-block\"\u003e\n\u003cp\u003e\u003cstrong\u003eTransform your look with La Riche Directions Semi-Permanent Hair Colour.\u003c\/strong\u003e\u003cbr\u003eVibrant, long-lasting shades that let you experiment with style safely. Perfect for adding colour without commitment or damage.\u003c\/p\u003e\n\u003ch3\u003eWho It’s For \/ What It Solves\u003c\/h3\u003e\n\u003cp\u003eDesigned for anyone wanting to refresh their hair colour or try bold, creative shades. Ideal for covering dull tones, experimenting with fashion colours, or enhancing natural hair vibrancy.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers bright, vibrant, and fade-resistant colour\u003c\/li\u003e\n\u003cli\u003eConditioning formula keeps hair soft and healthy\u003c\/li\u003e\n\u003cli\u003eGentle on hair with no harsh chemicals or ammonia\u003c\/li\u003e\n\u003cli\u003eEasy to apply for professional results at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho It’s Best For\u003c\/h3\u003e\n\u003cp\u003eSuitable for all hair types and lengths. Ideal for creative colour enthusiasts, home users, and professional stylists. Directions semi permanent hair colour delivers the most vibrant results on pre-lightened, blonde, or bleached hair, making it ideal if you are seeking bold, long-lasting colour payoff. \u003c\/p\u003e\n\u003ch3\u003eHow to Use (Quick Guide)\u003c\/h3\u003e\n\u003cp\u003eApply directly to clean, dry hair. Leave on for 15–30 minutes depending on desired intensity, then rinse thoroughly. Wear gloves and protect clothing.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy from Charlie’s Hair \u0026amp; Beauty\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Directions","offers":[{"title":"Bright Daffodil","offer_id":57905410081149,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Carnation Pink","offer_id":57905410113917,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Cerise","offer_id":57905410146685,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Flame","offer_id":57905410179453,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Flamingo Pink","offer_id":57905410212221,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Lagoon Blue","offer_id":57905410244989,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Lilac","offer_id":57905410277757,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"White Toner","offer_id":57905410310525,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Vermillion Red","offer_id":57905410343293,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Violet","offer_id":57905410376061,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Tangerine","offer_id":57905410408829,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Silver","offer_id":57905410441597,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Pillarbox Red","offer_id":57905410474365,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Pastel Pink","offer_id":57905410507133,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Plum","offer_id":57905410539901,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Midnight Blue","offer_id":57905410572669,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/DIRECTIONS_direct.jpg?v=1772814928"}],"url":"https:\/\/charlieshairandbeauty.com\/collections\/directions.oembed","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}