{"title":"K-PAK","description":"","products":[{"product_id":"joico-k-pak-clarifying-shampoo","title":"Joico K-PAK Clarifying Shampoo","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eDeep cleanse for healthy hair:\u003c\/strong\u003e\u003cbr\u003e\nJoico K-PAK Clarifying Shampoo removes mineral build-up and residue that weighs hair down, leaving it refreshed and ready for treatment.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf your hair feels dull, heavy, or lacks shine despite regular washing, mineral and chlorine build-up may be the culprit. This clarifying shampoo is designed for anyone whose hair is exposed to hard water, chlorine, or product accumulation. It works across all hair types, gently removing impurities without stripping natural moisture.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves mineral, chlorine, and product build-up effectively\u003c\/li\u003e\n\u003cli\u003eRestores shine and improves hair texture after the first wash\u003c\/li\u003e\n\u003cli\u003eLightweight formula that suits fine to thick hair\u003c\/li\u003e\n\u003cli\u003ePrepares hair for deeper conditioning treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSwimmers, those with hard water, or anyone noticing dullness or heaviness in their hair. Ideal for all hair types when used as part of a weekly cleansing routine. Perfect for home use or professional salons.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly with warm water. Apply a palm-sized amount to the scalp and massage gently for a few minutes, working the lather through to the ends. Rinse completely with cool water to seal the hair cuticle. Use once or twice weekly, followed by a nourishing conditioner or treatment.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":40753518837802,"sku":null,"price":19.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/joico-k-pak-clarifying-shampoo-692.webp?v=1763567484"},{"product_id":"joico-k-pak-reconstructor-treatment","title":"Joico K-PAK Reconstructor Treatment","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eJoico K-PAK Reconstructor Treatment restores strength and resilience to damaged, over-processed hair.\u003cbr\u003e\nThis intensive treatment works to rebuild hair structure in just minutes, leaving strands noticeably stronger and smoother.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf your hair feels brittle, weak, or prone to snapping, this treatment targets the core problem: compromised hair structure from colouring, chemical treatments, or heat styling. It's designed for anyone whose hair needs serious reinforcement, not just surface conditioning.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRestores strength to weakened strands, reducing breakage significantly\u003c\/li\u003e\n\u003cli\u003eReverses visible signs of damage accumulated over time\u003c\/li\u003e\n\u003cli\u003eImproves elasticity so hair bends without snapping\u003c\/li\u003e\n\u003cli\u003eEnhances shine and smoothness for a healthier appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eColour-treated, chemically processed, or heat-damaged hair that needs intensive repair. Works well for medium to thick hair types and is suitable for both salon professionals and home users. Ideal if your hair feels fragile or looks dull after repeated styling or treatments.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eApply to clean, towel-dried hair, concentrating on mid-lengths and ends. Leave on for 5–10 minutes to allow the treatment to penetrate. Rinse thoroughly with cool water to seal the hair cuticle. Use once or twice weekly, or as needed depending on damage level.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"150ml","offer_id":41030366724138,"sku":null,"price":21.99,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":41030366756906,"sku":null,"price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/joico-k-pak-reconstructor-treatment-150ml-459.webp?v=1763567495"},{"product_id":"joico-k-pak-reconstructing-conditioner","title":"Joico K-PAK Reconstructing Conditioner","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eRestore strength and shine with Joico K-PAK Reconstructing Conditioner, a lightweight treatment designed to repair heat and colour damage.\u003cbr\u003e\nThis conditioner works to rebuild stressed strands whilst maintaining softness and manageability.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf your hair has suffered from regular styling, colour treatments, or environmental stress, this conditioner targets weakened strands that lack elasticity and shine. It's perfect for anyone looking to restore softness without heavy residue, whether you've had frequent salon visits or just need a recovery treatment after intensive grooming routines.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRestores hair strength and elasticity to compromised lengths\u003c\/li\u003e\n\u003cli\u003eEnhances natural shine and brightness across the hair shaft\u003c\/li\u003e\n\u003cli\u003eDetangles and smooths without weighing hair down\u003c\/li\u003e\n\u003cli\u003eLightweight formula suits fine to thick hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWorks across all hair types, from fine to coarse, but especially beneficial for colour-treated, heat-styled, or chemically processed hair. Ideal for those who want intensive conditioning without the heaviness of traditional deep treatments. Suitable for regular weekly use or as part of a damage-recovery routine.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair after shampooing, focusing on mid-lengths and ends where damage concentrates. Leave for 1-2 minutes, then rinse thoroughly with cool water to seal the cuticle and boost shine. Use 2-3 times weekly for best results, or as often as needed depending on damage severity.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"250ml","offer_id":40954731593770,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":40954731626538,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/joico-k-pak-reconstructing-conditioner-250ml-403.webp?v=1763567505"},{"product_id":"joico-k-pak-reconstructing-shampoo","title":"Joico K-PAK Reconstructing Shampoo","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eJoico K-PAK Reconstructing Shampoo\u003c\/strong\u003e\u003cbr\u003e\nA gentle yet effective cleanser formulated to rebuild strength and resilience in compromised hair. This shampoo works to replenish lost moisture and structural integrity whilst removing impurities without stripping.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf your hair has suffered from chemical treatments, excessive heat styling, or environmental stress, this shampoo addresses the resulting dryness, brittleness and loss of elasticity. It's designed for anyone looking to restore softness and manageability to weakened strands without harsh cleansing agents.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRestores moisture balance and hair elasticity for improved texture\u003c\/li\u003e\n\u003cli\u003eStrengthens compromised hair structure and reduces breakage\u003c\/li\u003e\n\u003cli\u003eGently cleanses whilst preserving essential proteins and nutrients\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, smooth and more responsive to styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eColour-treated, chemically processed, heat-damaged or dry hair. Suitable for all hair types, particularly those that feel fragile or lack shine. Works well for anyone using thermal styling tools regularly or seeking to reverse previous damage. Ideal for both home use and professional salon routines.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly and apply a palm-sized amount to the scalp and lengths. Massage gently to create a lather, working through to the ends. Rinse completely with lukewarm water. Use daily as your primary cleanser. For best results, follow with the matching conditioner or a dedicated reconstruction treatment to maximise repair benefits.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"300ml","offer_id":40954729922602,"sku":null,"price":19.79,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":40954729955370,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/joico-k-pak-reconstructing-shampoo-300ml-501.webp?v=1763570471"},{"product_id":"joico-k-pak-hydrator-intense-treatment","title":"Joico K-PAK Hydrator Intense Treatment","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eIntensive moisture boost for parched, damaged hair:\u003c\/strong\u003e\u003cbr\u003e\nJoico K-PAK Hydrator Intense Treatment restores hydration to severely dehydrated strands, helping hair feel softer and more resilient.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf your hair feels brittle, looks dull, or has suffered from colour treatments, heat styling, or environmental stress, this treatment targets the core issue: moisture loss. It's designed to penetrate dry, compromised hair and restore its natural suppleness without weighing it down.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers intensive hydration to parched hair fibres\u003c\/li\u003e\n\u003cli\u003eSmooths the cuticle layer for a polished, reflective finish\u003c\/li\u003e\n\u003cli\u003eImproves hair elasticity and reduces breakage\u003c\/li\u003e\n\u003cli\u003eMakes detangling easier and hair more manageable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIdeal for dry, damaged, or colour-treated hair. Works well for anyone experiencing frizz, brittleness, or dullness from heat styling or chemical processes. Suitable for regular home use as a weekly intensive treatment or as needed between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eApply to clean, damp hair, focusing on mid-lengths and ends. Leave for 5–10 minutes, then rinse thoroughly with lukewarm water. Use once or twice weekly depending on hair condition. For extra nourishment, apply before shampooing and leave on for longer.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"250ml","offer_id":40954735624234,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":40954735657002,"sku":null,"price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/joico-k-pak-hydrator-intense-treatment-250ml-616.webp?v=1763570482"}],"url":"https:\/\/charlieshairandbeauty.com\/collections\/k-pak.oembed","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}