{"title":"Not Your Mother's","description":"\u003csection\u003e\n\u003cp\u003e\u003cstrong\u003eNot Your Mother’s\u003c\/strong\u003e is a professional hair care brand known for targeted, routine-led formulas, commonly used by people with curls, waves, textured hair, and colour-treated hair. Not Your Mother’s focuses on practical solutions that support everyday hair needs without unnecessary complexity.\u003c\/p\u003e\n\u003cp\u003eNot Your Mother’s products are designed to slot easily into regular wash day and styling routines, offering cleansers, conditioners, and stylers that help manage moisture balance, definition, and frizz control. The range is widely used for curl care, wave enhancement, and low-maintenance daily styling.\u003c\/p\u003e\n\u003cp\u003eAt Charlie’s Hair \u0026amp; Beauty, Not Your Mother’s is stocked across verified care categories including \u003ca href=\"https:\/\/charlieshairandbeauty.com\/collections\/shampoo\" style=\"text-decoration: underline;\"\u003eshampoo\u003c\/a\u003e, \u003ca href=\"https:\/\/charlieshairandbeauty.com\/collections\/conditioner\" style=\"text-decoration: underline;\"\u003econditioner\u003c\/a\u003e, and \u003ca href=\"https:\/\/charlieshairandbeauty.com\/collections\/styling-products\" style=\"text-decoration: underline;\"\u003estyling products\u003c\/a\u003e, supporting complete wash, care, and finish routines.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e• Routine-led hair care for curls, waves, and textured hair\u003c\/li\u003e\n\u003cli\u003e• Supports moisture control, definition, and manageability\u003c\/li\u003e\n\u003cli\u003e• Suitable for regular wash day and styling use\u003c\/li\u003e\n\u003cli\u003e• Designed for simple, everyday hair routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAll Not Your Mother’s products at Charlie’s Hair \u0026amp; Beauty are supplied as \u003cstrong\u003e100% authentic stock\u003c\/strong\u003e through a \u003cstrong\u003efamily-run business\u003c\/strong\u003e \u003cstrong\u003eestablished since 1986\u003c\/strong\u003e. Browse the range to build consistent, practical hair care routines.\u003c\/p\u003e\n\u003c\/section\u003e","products":[{"product_id":"not-your-mothers-curl-talk-activating-mousse","title":"Not Your Mother's Curl Talk Activating Mousse","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eLightweight curl definition with lasting humidity resistance:\u003c\/strong\u003e\u003cbr\u003e\nNot Your Mother's Curl Talk Activating Mousse delivers bouncy, defined curls without the weight. Designed to keep frizz at bay in any weather, this mousse is your everyday answer for touchable, natural-looking curls.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf you have curly or wavy hair and struggle with frizz, lack of definition, or curls dropping throughout the day, this mousse is your solution. It works for anyone seeking soft hold that doesn't feel stiff or crunchy, whether you're dealing with humidity, rain, or just unpredictable British weather.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDefines curls whilst maintaining a light, moveable feel\u003c\/li\u003e\n\u003cli\u003eShields curls from humidity and moisture-induced frizz\u003c\/li\u003e\n\u003cli\u003eProvides lasting hold without flaking or stiffness\u003c\/li\u003e\n\u003cli\u003eSafe for both natural and colour-treated curls\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCurly and wavy hair types that need definition and frizz control without heaviness. Ideal for daily styling, humid conditions, and anyone who prefers a lightweight mousse over creams or gels. Works well for home use and is gentle enough for regular application.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eShake well before each use. Apply to damp curls, starting from the roots and working downward through the length. Scrunch upward gently to encourage curl formation, then style as normal. Works best on soaking wet to damp hair for optimal hold and definition.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":57299037913469,"sku":null,"price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/not-your-mothers-curl-talk-activating-mousse-631.webp?v=1771624650"},{"product_id":"not-your-mothers-curl-talk-sculpting-gel","title":"Not Your Mother's Curl Talk Sculpting Gel","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eLightweight curl definition without the crunch.\u003c\/strong\u003e\u003cbr\u003e\nNot Your Mother's Curl Talk Sculpting Gel delivers hold and shape to curly hair whilst preserving natural bounce and movement. Perfect for defining curls without stiffness or flaking.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis sculpting gel is ideal for anyone with curly or wavy hair who wants defined curls without sacrificing flexibility. It tackles the common problem of gel products leaving hair stiff, flaky, or weighed down, giving you control that still feels natural.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProvides firm hold whilst maintaining curl movement and bounce\u003c\/li\u003e\n\u003cli\u003eFlake-free formula that keeps curls looking clean throughout the day\u003c\/li\u003e\n\u003cli\u003eLightweight enough to avoid buildup and crunchiness\u003c\/li\u003e\n\u003cli\u003eFree from harsh chemicals like sulfates, silicones and parabens\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCurly and wavy hair types that need structure and definition. Works well on natural, colour-treated, and textured hair. Suitable for everyday styling and special occasions when you want curls that hold their shape without feeling stiff.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBegin with a small quarter-sized amount. Apply to damp hair by scrunching upwards or combing through gently. Add more product as needed to achieve your desired level of definition. Works best when hair is still damp rather than soaking wet.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":57300520305021,"sku":null,"price":16.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/not-your-mothers-curl-talk-sculpting-gel-419.webp?v=1771694547"},{"product_id":"not-your-mothers-curl-talk-defining-cream","title":"Not Your Mother's Curl Talk Defining Cream","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eEnhance your curl pattern with Not Your Mother's Curl Talk Defining Cream.\u003c\/strong\u003e\u003cbr\u003e\nA lightweight styling cream designed to shape curls with clarity whilst maintaining moisture and minimising frizz throughout the day.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf your curls lack definition or tend to look fuzzy and undefined, this cream helps separate and enhance each curl's natural shape. It's ideal for anyone seeking stronger curl structure without heaviness, from loose waves to tight coils. Works beautifully on both natural and colour-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDefines and separates curls for a cleaner, more structured appearance\u003c\/li\u003e\n\u003cli\u003eSeals moisture into the hair shaft to prevent dryness and brittleness\u003c\/li\u003e\n\u003cli\u003eControls frizz and flyaways without stiffness or flaking\u003c\/li\u003e\n\u003cli\u003eAdds subtle shine and bounce whilst maintaining natural curl texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCurly and wavy hair types that need a little help with definition and hold. Whether your curls are fine and delicate or thick and textured, this cream works as part of a daily styling routine. Suitable for home use and works well alongside other curl products.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWork through damp (not dripping wet) hair, starting with a quarter-sized amount and adding more if needed. Distribute evenly from roots to ends, concentrating on mid-lengths and ends where curls need most definition. Leave to air dry naturally or use a diffuser for faster styling. Safe for all hair types including colour-treated and chemically processed hair.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":57300564607357,"sku":null,"price":16.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/not-your-mothers-curl-talk-defining-cream-184.webp?v=1763590091"},{"product_id":"not-your-mothers-kids-curly-care-moisturizing-shampoo","title":"Not Your Mother's Kids Curly Care Moisturizing Shampoo","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eGentle curl care shampoo designed for children:\u003c\/strong\u003e\u003cbr\u003e\nNot Your Mother's Kids Curly Care Moisturizing Shampoo cleanses without stripping natural oils, keeping young curls soft and defined whilst being tear-free and kind to sensitive skin.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePerfect for children with naturally curly or coily hair who need a mild, effective cleanser. This shampoo tackles product build-up and dirt without leaving hair dry or frizzy, making bath time easier for parents and more comfortable for kids.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTear-free formula that won't sting eyes during wash day\u003c\/li\u003e\n\u003cli\u003eMaintains curl definition and bounce without flattening texture\u003c\/li\u003e\n\u003cli\u003eLeaves curls softer and easier to comb through\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones, parabens and harsh drying alcohols\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eChildren with curly, coily or textured hair, particularly those with sensitive scalps. Works well for daily use and is suitable for all skin types, making it ideal for families looking for a reliable, no-fuss wash routine.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, apply shampoo and work into a lather with your fingertips. Rinse completely with clean water. Safe to use daily. For best results, follow with Not Your Mother's Curly Care Conditioner to lock in moisture.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":57407681167741,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/not-your-mothers-kids-curly-care-moisturizing-shampoo-810.webp?v=1763590339"},{"product_id":"not-your-mothers-kids-curly-care-moisturizing-conditioner","title":"Not Your Mother's Kids Curly Care Moisturizing Conditioner","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eGentle hydration for children's curls:\u003c\/strong\u003e\u003cbr\u003e\nNot Your Mother's Kids Curly Care Moisturizing Conditioner is formulated to soften and define curly hair whilst keeping it light and manageable. Safe for daily use on delicate, curl-prone locks.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned specifically for children with curly or wavy hair, this conditioner tackles the challenge of maintaining bounce and definition without weighing curls down. It's ideal for parents seeking a tear-free formula that won't leave hair feeling sticky or product-heavy, whilst respecting sensitive scalps and delicate strands.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProvides lightweight moisture that defines natural curl pattern\u003c\/li\u003e\n\u003cli\u003eTear-free formula makes bath time stress-free for little ones\u003c\/li\u003e\n\u003cli\u003eLeaves curls soft, bouncy and easier to detangle\u003c\/li\u003e\n\u003cli\u003eClean formula free from sulphates, silicones, parabens and drying alcohols\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eChildren with curly, coily or wavy hair aged 3 and up. Perfect for daily conditioning after shampooing, whether at home or with a stylist. Works well for all curl types from loose waves to tightly coiled textures.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply a generous amount to damp hair, focusing on mid-lengths to ends. Work through gently to coat all curls evenly. Rinse thoroughly with cool water to help seal the curl. For best results, pair with a curl-defining product or leave-in detangler.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":57407824757117,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/not-your-mothers-kids-curly-care-moisturizing-conditioner-679.webp?v=1763590366"},{"product_id":"not-your-mothers-curly-care-defining-cream","title":"Not Your Mother's Kids Curly Care Defining Cream","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eGentle curl definition for kids:\u003c\/strong\u003e\u003cbr\u003e\nNot Your Mother's Kids Curly Care Defining Cream shapes and softens curls whilst keeping frizz at bay. A lightweight formula designed with young hair in mind.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned for children with curly or wavy hair, this cream tackles the challenge of defining curls without harsh chemicals. If you're looking for a styling product that won't irritate sensitive scalps or leave curls dry and weighed down, this cream offers a gentler alternative to adult formulas.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDefines curls and waves with a touchable, natural finish\u003c\/li\u003e\n\u003cli\u003eReduces frizz throughout the day for longer-lasting styles\u003c\/li\u003e\n\u003cli\u003eLocks in moisture to keep curls soft and bouncy\u003c\/li\u003e\n\u003cli\u003eTear-free and made without harsh chemicals or irritants\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePerfect for children with curly, wavy, or coily hair who need help managing frizz and enhancing natural texture. Works well for daily styling at home or school, and suits parents seeking clean-ingredient products free from sulphates, silicones, parabens and drying alcohols.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to damp or dry hair, working the cream through curls with your fingers or a wide-tooth comb to encourage definition. Scrunch gently upwards to enhance curl shape. Leave in—no rinsing required. Start with less product and add more as needed to avoid buildup.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":57407885607293,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/not-your-mothers-curly-care-defining-cream-747.webp?v=1763590383"},{"product_id":"not-your-mothers-kids-curly-care-detangler","title":"Not Your Mother's Kids Curly Care Detangler","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eGentle detangling spray for children's curls:\u003c\/strong\u003e\u003cbr\u003e\nNot Your Mother's Kids Curly Care Detangler makes combing through curls effortless whilst maintaining softness and shine. Formulated specifically for young hair, this tear-free spray tackles knots without harsh chemicals.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned for children with curly or coily hair, this detangler addresses the common frustration of tangled strands that are difficult to comb through. It's ideal for parents seeking a gentle, effective solution that won't cause discomfort during hair care routines and won't sting eyes if it comes into contact with them.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEases combing with reduced pulling and breakage on delicate curls\u003c\/li\u003e\n\u003cli\u003eHydrates hair whilst reducing frizz and flyaways\u003c\/li\u003e\n\u003cli\u003eTear-free formula ensures comfortable use for children\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones, parabens and drying alcohols\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePerfect for children aged 2 and up with naturally curly, coily or textured hair. Works well for daily detangling before styling or as a maintenance spray between washes. Suitable for parents who prefer simplified, gentle formulations without unnecessary additives.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eShake the bottle well before each use. Spray evenly onto damp or dry hair, focusing on areas prone to tangling. Use a wide-tooth comb or detangling brush to gently work through curls from ends to roots. Allow to air dry or proceed with your usual styling routine. Use on clean, conditioned hair for best results.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":57407932399997,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/not-your-mothers-kids-curly-care-detangler-713.webp?v=1771694578"},{"product_id":"not-your-mothers-curl-talk-curl-care-daily-shampoo","title":"Not Your Mother's Curl Talk Moisturizing Shampoo","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eGentle curl care from root to tip:\u003c\/strong\u003e\u003cbr\u003e\nNot Your Mother's Curl Talk Moisturizing Shampoo cleanses without stripping natural oils, keeping curls bouncy and defined. Paraben-free and sulphate-free for everyday use.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePerfect for anyone with curly, coily, or textured hair who wants a shampoo that removes dirt and product residue without leaving curls feeling dry or frizzy. Whether you have natural curls or colour-treated waves, this formula tackles buildup whilst maintaining moisture balance and curl shape.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves product buildup and impurities without over-drying curls\u003c\/li\u003e\n\u003cli\u003eStrengthens curl structure with amino acids and plant-based proteins\u003c\/li\u003e\n\u003cli\u003eLocks in moisture to reduce frizz and enhance natural curl definition\u003c\/li\u003e\n\u003cli\u003eSafe for colour-treated hair and suitable for frequent use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCurly, coily, and textured hair of all types. Works well for those with natural curls, chemical treatments, or colour, and is ideal if you wash weekly or use styling products regularly. Suitable for home use and as part of a professional curl-care routine.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWet your hair thoroughly and apply shampoo, working it gently through curls from roots to ends. Lather and massage the scalp, then rinse completely with cool water to seal the curl. Use as often as your curls need—daily, weekly, or monthly depending on your routine and product use. Follow with a moisturising conditioner for best results.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":57575820624253,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/not-your-mothers-curl-talk-moisturizing-shampoo-580.webp?v=1766484556"},{"product_id":"not-your-mothers-curl-talk-refreshing-curl-foam","title":"Not Your Mother's Curl Talk Refreshing Curl Foam","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eLightweight curl foam that refreshes and defines your natural waves without weighing them down.\u003c\/strong\u003e\u003cbr\u003e\nNot Your Mother's Curl Talk Refreshing Curl Foam delivers flexible hold and frizz control for curls that maintain their shape throughout the day.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned for anyone with curls or waves looking to enhance definition and reduce frizz between washes. This foam works well for curls that need a lightweight styling boost without stiffness or crunchiness, making it ideal for refreshing second or third day curls that have lost their shape.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances curl definition while allowing natural movement and bounce\u003c\/li\u003e\n\u003cli\u003eControls frizz and flyaways for a polished, defined finish\u003c\/li\u003e\n\u003cli\u003eLightweight formula that won't leave curls sticky or weighed down\u003c\/li\u003e\n\u003cli\u003eAdds softness and shine whilst maintaining flexible hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePerfect for all curl types and textures, from loose waves to tighter coils. Works well for anyone with colour-treated hair, as the formula is gentle and free from harsh sulphates. Suits both daily styling and mid-week curl refresh routines, whether you're a home user or professional stylist.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eApply to clean, damp hair by scrunching upwards into your curls. Use additional product as needed depending on your curl thickness and desired hold level. Allow to air dry or use a diffuser for best results. Great for reviving curls on non-wash days when applied to slightly dampened hair.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":57575920075133,"sku":null,"price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/not-your-mothers-curl-talk-refreshing-foam-581.webp?v=1766484584"},{"product_id":"not-your-mothers-curl-talk-flash-freeze-gel","title":"Not Your Mother's Curl Talk Flash Freeze Gel","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eDefine and hold curls with lasting control:\u003c\/strong\u003e\u003cbr\u003e\nNot Your Mother's Curl Talk Flash Freeze Gel delivers strong, reliable hold for curly and coily hair without the crunch or flaking. Lightweight hydration keeps curls bouncy and frizz-free all day.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePerfect for anyone with curly or coily hair who wants crisp definition without sacrificing softness. If you struggle with frizz, loose curls, or edges that won't stay in place, this gel provides the firm hold you need while maintaining moisture and flexibility in your curls.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStrong, long-lasting hold that keeps curls defined throughout the day\u003c\/li\u003e\n\u003cli\u003eFlake-free formula for smooth, natural-looking results\u003c\/li\u003e\n\u003cli\u003eHydrates whilst styling to prevent dryness and stiffness\u003c\/li\u003e\n\u003cli\u003eControls frizz and tames edges with reliable staying power\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIdeal for curly to coily hair textures, whether natural or colour-treated. Works well for daily styling and edge control, suitable for all curl patterns from loose waves to tight coils. Great for home use and perfect for anyone seeking a paraben-free, sulphate-free styling solution.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to damp hair, working through curls and focusing on areas that need definition or edge control. Scrunch gently and allow hair to air dry or use a diffuser attachment on your hairdryer for enhanced curl formation. Start with less product and add more as needed to avoid buildup.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":57575954121085,"sku":null,"price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/not-your-mothers-curl-talk-flash-freeze-gel-682.webp?v=1766484618"},{"product_id":"not-your-mothers-curl-talk-3-in-1-conditioner","title":"Not Your Mother's Curl Talk 3-In-1 Conditioner","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eNot Your Mother’s Curl Talk 3-In-1 Conditioner\u003c\/strong\u003e is a versatile, moisture-boosting essential designed specifically for curls, coils and waves. This multi-tasking formula works as a rinse-out conditioner, leave-in treatment or co-wash, helping you simplify your routine while keeping curls soft and defined.\u003c\/p\u003e\n\n\u003ch3\u003eWho It’s For \/ What It Solves\u003c\/h3\u003e\n\u003cp\u003ePerfect for those with naturally curly, wavy or coily hair who struggle with dryness, frizz or lack of definition. It helps detangle knots, restore moisture balance and enhance your natural curl pattern without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply hydrates to reduce dryness and brittleness\u003c\/li\u003e\n\u003cli\u003eImproves curl definition and bounce\u003c\/li\u003e\n\u003cli\u003eHelps minimise frizz and flyaways\u003c\/li\u003e\n\u003cli\u003eDetangles smoothly for easier styling and less breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho It’s Best For\u003c\/h3\u003e\n\u003cp\u003eSuitable for wavy, curly and coily hair types. Ideal for anyone following the Curly Girl method or looking for a flexible conditioning product for home use.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use (Quick Guide)\u003c\/h3\u003e\n\u003cp\u003eAs a conditioner: Apply to wet hair after shampooing, leave for 2–3 minutes, then rinse thoroughly. As a leave-in: Apply a small amount to damp hair and style as desired. As a co-wash: Massage into the scalp and hair, then rinse well.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Buy from Charlie’s Hair \u0026amp; Beauty\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":57852807414141,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/13061_NYM_CurlTalk_Conditioner_1_800x800111_f697a370-df2d-40ef-9625-b0c6de2a578f.webp?v=1771694497"},{"product_id":"not-your-mothers-bond-building-curl-talk-mask","title":"Not Your Mother's Bond Building Curl Talk Mask","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eNot Your Mother’s Bond Building Curl Talk Mask\u003c\/strong\u003e is an intensive treatment designed to strengthen and revive fragile curls. Formulated to help support hair bonds while delivering deep moisture, it leaves curls feeling healthier, softer and more resilient.\u003c\/p\u003e\n\n\u003ch3\u003eWho It’s For \/ What It Solves\u003c\/h3\u003e\n\u003cp\u003ePerfect for wavy, curly and coily hair that feels dry, damaged or weakened from heat styling, colouring or daily stress. It helps reinforce the hair structure while restoring lost moisture, improving manageability and reducing breakage.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHelps strengthen weakened strands for improved resilience\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes to restore softness and shine\u003c\/li\u003e\n\u003cli\u003eReduces the appearance of damage and split ends\u003c\/li\u003e\n\u003cli\u003eImproves curl definition and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho It’s Best For\u003c\/h3\u003e\n\u003cp\u003eSuitable for damaged, colour-treated or chemically processed wavy, curly and coily hair. Ideal for home users looking for a weekly strengthening treatment to support healthier-looking curls.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use (Quick Guide)\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply generously to wet hair, focusing on mid-lengths and ends. Leave on for 3–5 minutes, then rinse thoroughly. Use weekly or as needed for intensive care.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Buy from Charlie’s Hair \u0026amp; Beauty\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":57852892873085,"sku":null,"price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/Not_Your_Mother_s_Curl_Talk_mask.webp?v=1771674693"},{"product_id":"not-your-mothers-3-in-1-all-eyes-on-me-wax-stick","title":"Not Your Mother's 3-In-1 All Eyes On Me Wax Stick","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eNot Your Mother’s 3-In-1 All Eyes On Me Wax Stick\u003c\/strong\u003e is a sleek, on-the-go styling essential for smooth, polished hair. This easy-to-use wax stick helps tame flyaways, slick back strands and add flexible hold without stiffness or crunch.\u003c\/p\u003e\n\n\u003ch3\u003eWho It’s For \/ What It Solves\u003c\/h3\u003e\n\u003cp\u003ePerfect for anyone dealing with frizz, baby hairs or unruly edges. It helps create smooth ponytails, buns and sleek styles while keeping stray hairs in place throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTames flyaways and smooths frizz instantly\u003c\/li\u003e\n\u003cli\u003eProvides flexible hold without stiffness\u003c\/li\u003e\n\u003cli\u003eAdds subtle shine for a polished finish\u003c\/li\u003e\n\u003cli\u003eCompact, mess-free stick for easy application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho It’s Best For\u003c\/h3\u003e\n\u003cp\u003eSuitable for all hair types, including straight, wavy, curly and coily textures. Ideal for everyday home styling or quick touch-ups on the go.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use (Quick Guide)\u003c\/h3\u003e\n\u003cp\u003eGlide directly onto dry hair where smoothing or hold is needed. Use fingertips or a brush to shape and refine your style. Apply lightly and build as required.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Buy from Charlie’s Hair \u0026amp; Beauty\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":57852925837693,"sku":null,"price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/Not-Your_Mother_s_All_Eyes_On_Me_3-In-1_Wax_Stick_68g_Shaba_Cosmetics_79076dd4-d226-451c-8003-bba86e130b39.png?v=1771628541"}],"url":"https:\/\/charlieshairandbeauty.com\/collections\/not-your-mothers.oembed","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}