{"product_id":"adore-plus-semi-permanent-hair-colour","title":"Adore Plus Semi Permanent Hair Colour","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eAdore Plus semi permanent hair colour:\u003c\/strong\u003e\u003cbr\u003e\nAmmonia-free, peroxide-free colour that deposits vibrant shade whilst conditioning your hair. Perfect for adding depth, dimension or a bold new look without harsh chemicals.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone seeking colour enhancement without the damage of permanent dyes. Whether you want to refresh your natural shade, add richness to dull hair, or experiment with fashion colours, Adore Plus delivers results without ammonia or peroxide. Great for those with sensitive scalps or hair that's already been through colour treatments.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeposits colour gradually over multiple washes, giving you control over intensity\u003c\/li\u003e\n\u003cli\u003eAmmonia and peroxide-free formula is gentler on your hair and scalp\u003c\/li\u003e\n\u003cli\u003eConditions whilst colouring, leaving hair softer and shinier\u003c\/li\u003e\n\u003cli\u003eVibrant shades that look rich and dimensional without the commitment of permanent colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWorks well on pre-lightened, blonde or light brown hair for the most vivid results. Also suitable for adding tone to previously coloured hair or deepening natural shades. Ideal for home users and those wanting a low-maintenance colour option that fades naturally between applications.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eStart with clean, damp hair. Apply protective cream around your hairline and ears. Section your hair and apply colour starting mid-length to ends, working towards the roots last (apply to roots after 15 minutes if needed). Leave on for 25 minutes, or up to 40 minutes for maximum colour payoff. Rinse with cool water until clear, then shampoo and condition. For grey coverage, apply colour to roots first with gentle heat for enhanced deposit.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Adore","offers":[{"title":"344: Plum Brown","offer_id":41108459782186,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true},{"title":"348: Dark Plum Brown","offer_id":41108459814954,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true},{"title":"374: Dark Red Brown","offer_id":41108459847722,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true},{"title":"378: Mocha Brown","offer_id":41108459913258,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true},{"title":"380: Chocolate Brown","offer_id":41108459946026,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true},{"title":"388: Dark Brown","offer_id":41108459978794,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true},{"title":"390: Brown Black","offer_id":41108460011562,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true},{"title":"394: Velvet Black","offer_id":41108460044330,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true},{"title":"398: Jet Black","offer_id":41108460077098,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/adore-plus-semi-permanent-hair-colour-777.webp?v=1763579931","url":"https:\/\/charlieshairandbeauty.com\/products\/adore-plus-semi-permanent-hair-colour","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}