{"product_id":"as-i-am-classic-double-butter-hair-cream","title":"As I Am Classic Double Butter Hair Cream","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eIntensive moisture for curly and coily hair:\u003c\/strong\u003e\u003cbr\u003e\nAs I Am Classic Double Butter Hair Cream delivers rich hydration and definition to natural curls and coils that need serious nourishment and hold.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis cream is designed for anyone with curly, coily, or textured hair that struggles with dryness, frizz, or loss of curl definition. If your natural texture feels brittle or lacks bounce, this butter-based formula helps restore moisture and elasticity without leaving hair feeling stiff or weighed down.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRestores moisture and softness to dry, parched curls\u003c\/li\u003e\n\u003cli\u003eDefines curl pattern and reduces frizz\u003c\/li\u003e\n\u003cli\u003eProvides lightweight hold without flaking or crunchiness\u003c\/li\u003e\n\u003cli\u003eLeaves hair with natural shine and movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBest suited to those with curly, coily, or kinky hair textures seeking daily styling support and hydration. Works well as a leave-in conditioner or styling cream for natural hair at any length. Ideal for home use and perfect for anyone building a natural hair care routine.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to damp hair, focusing on mid-lengths and ends. Use your fingers or a comb to distribute evenly through curls, encouraging your natural curl pattern as you go. For extra moisture, apply to soaking wet hair and allow to air dry or diffuse. A little goes a long way, so start with less and add more if needed.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"8oz","offer_id":40764298526762,"sku":null,"price":8.49,"currency_code":"GBP","in_stock":true},{"title":"16oz","offer_id":40764298559530,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/as-i-am-classic-double-butter-hair-cream-8oz-368.webp?v=1763569037","url":"https:\/\/charlieshairandbeauty.com\/products\/as-i-am-classic-double-butter-hair-cream","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}