{"product_id":"as-i-am-classic-hydration-elation-intensive-conditioner","title":"As I Am Classic Hydration Elation Intensive Conditioner","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eAs I Am Classic Hydration Elation Intensive Conditioner\u003c\/strong\u003e\u003cbr\u003e\nA rich, nourishing treatment designed to restore moisture and strength to textured and curly hair. This intensive conditioner helps define curls whilst making styling effortless.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePerfect for those with curly, coily, or textured hair that needs serious hydration and detangling support. If you struggle with knots, dryness, or frizz, this conditioner addresses moisture loss and makes combing through wet hair significantly easier.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply moisturises curls and coils without weighing them down\u003c\/li\u003e\n\u003cli\u003eSignificantly improves combing ease and reduces breakage during styling\u003c\/li\u003e\n\u003cli\u003eStrengthens hair whilst enhancing natural curl definition and bounce\u003c\/li\u003e\n\u003cli\u003eInfused with plant extracts and natural oils for lasting hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAnyone with curly, coily, or tightly textured hair looking for a hydrating treatment. Works well for both home use and as part of professional styling routines. Ideal if you want to minimise detangling time and maintain healthy, defined curls.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply to damp hair focusing on mid-lengths and ends. Leave on for a few minutes to allow the formula to penetrate, then rinse thoroughly with lukewarm water. For extra conditioning benefits, use as an intensive weekly treatment by leaving in for 10–15 minutes before rinsing. Use on clean, damp hair only.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":40764291481642,"sku":null,"price":11.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/as-i-am-classic-hydration-elation-intensive-conditioner-476.webp?v=1763568979","url":"https:\/\/charlieshairandbeauty.com\/products\/as-i-am-classic-hydration-elation-intensive-conditioner","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}