{"product_id":"as-i-am-classic-so-much-moisture-lotion","title":"As I Am Classic So Much Moisture Lotion","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eIntensive moisture for textured hair:\u003c\/strong\u003e\u003cbr\u003e\nAs I Am Classic So Much Moisture Lotion is a glycerin-based leave-in treatment designed to restore hydration and softness to curly, coily, and textured hair types.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis lotion is ideal for anyone with natural textured hair that feels dry, looks dull, or resists styling. If your curls lack definition and feel rough to the touch, this formula helps rehydrate strands from within, making hair more manageable and easier to style.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers deep hydration to parched, dehydrated curls and coils\u003c\/li\u003e\n\u003cli\u003eEnhances natural curl pattern definition for better shape and bounce\u003c\/li\u003e\n\u003cli\u003eSoftens hair texture and reduces roughness and frizz\u003c\/li\u003e\n\u003cli\u003eImproves manageability and makes styling easier and faster\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBest suited to curly, coily, and textured hair that needs intensive moisture and definition support. Works well for all porosity levels and is suitable for daily or regular use as a leave-in conditioning lotion. Whether you're a natural hair enthusiast at home or a stylist working with textured clients, this product delivers reliable hydration.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eApply to damp hair after cleansing, focusing on mid-lengths and ends. Distribute evenly using your fingers or a wide-tooth comb, working through your curl pattern. You can use it as a leave-in lotion or layer it with your favourite styling cream. For best results, use on freshly washed hair and style as normal. A little goes a long way, so start with a small amount and adjust to your hair's needs.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":40853118877738,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/as-i-am-classic-so-much-moisture-lotion-202.webp?v=1763570490","url":"https:\/\/charlieshairandbeauty.com\/products\/as-i-am-classic-so-much-moisture-lotion","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}