{"product_id":"as-i-am-dry-itchy-co-wash-new-formula","title":"As I Am Dry \u0026 Itchy Co-Wash *NEW FORMULA*","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eAs I Am Dry \u0026amp; Itchy Co-Wash offers gentle cleansing and scalp relief for curly and coily hair types.\u003c\/strong\u003e\u003cbr\u003e\nThe new formula combines olive oil and tea tree oil to hydrate dry scalps whilst removing buildup without stripping natural oils.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf your curls feel tight, your scalp itches, or your coils lack softness, this co-wash addresses all three. It's designed for anyone with textured hair who struggles with dryness and sensitivity, offering a gentler cleanse than traditional shampoo that won't leave hair parched or tangled.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHydrates dry scalps and strands whilst cleansing away product residue and environmental buildup\u003c\/li\u003e\n\u003cli\u003eSoothes scalp irritation with tea tree oil and olive oil to reduce itching and tension\u003c\/li\u003e\n\u003cli\u003eDetangles curls and coils more easily, reducing breakage during washing and styling\u003c\/li\u003e\n\u003cli\u003eLeaves hair softer, shinier and more manageable without heaviness or flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCurly, coily, and textured hair with dryness, sensitivity, or an itchy scalp. Ideal for regular home use as a replacement for traditional shampoo, or as part of a weekly refresh routine between deep conditioning treatments. Works well for all hair porosity levels.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWet your hair thoroughly, apply a generous amount to your scalp and strands, massage gently for a few minutes, then rinse until the water runs clear. Use 2–3 times weekly, or as needed to manage scalp comfort. For extra hydration, leave on for 5–10 minutes before rinsing. If the lid sticks slightly after opening, this is normal and doesn't affect the product's quality.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":40764267724842,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/hi_res-54-AvlonIndustriesInc_r1_04J_0114.webp?v=1777842890","url":"https:\/\/charlieshairandbeauty.com\/products\/as-i-am-dry-itchy-co-wash-new-formula","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}