{"product_id":"color-wow-root-cover-up","title":"Color Wow Root Cover Up","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eInstant root touch-up at your fingertips:\u003c\/strong\u003e\u003cbr\u003e\nColor Wow Root Cover Up is a lightweight mineral powder that masks greys and dark regrowth between salon visits, with a natural finish that lasts until your next wash.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf you colour your hair and want to extend the time between root touch-ups, this powder is your solution. It addresses visible greys, dark regrowth, and colour fade without the commitment or cost of frequent salon visits. Perfect for anyone looking for a quick, discreet way to refresh their look midweek.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCovers greys and dark roots instantly with a natural, blended appearance\u003c\/li\u003e\n\u003cli\u003eLightweight formula settles smoothly without stiffness, stickiness, or waxy build-up\u003c\/li\u003e\n\u003cli\u003eWater-resistant finish holds through swimming, workouts, and daily activity\u003c\/li\u003e\n\u003cli\u003eLasts from wash to wash, making root maintenance effortless between appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSuits all hair types and colours, especially those with visible roots or greying hair. Ideal for home users and professionals who want a quick touch-up solution. Available in multiple shades to match different hair tones and colour levels.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eUse the included double-ended brush to apply powder directly to problem areas. The flat end covers larger sections, whilst the smaller domed end targets precise spots along the parting or hairline. Blend gently with your fingers or a clean brush for seamless coverage. Apply to dry hair before styling. Remove with a standard shampoo at your next wash.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Color Wow","offers":[{"title":"Black","offer_id":40752098803754,"sku":null,"price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown","offer_id":42075599142954,"sku":null,"price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Medium Brown","offer_id":40752099065898,"sku":null,"price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Light Brown","offer_id":40752099033130,"sku":null,"price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Blonde","offer_id":40752099098666,"sku":null,"price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/color-wow-root-cover-up-402.webp?v=1763567203","url":"https:\/\/charlieshairandbeauty.com\/products\/color-wow-root-cover-up","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}