{"product_id":"keracare-1st-lather-shampoo-sulfate-free","title":"KeraCare 1st Lather Shampoo (Sulfate-Free)","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eDeep-cleansing clarifying shampoo:\u003c\/strong\u003e\u003cbr\u003e\nKeraCare 1st Lather Shampoo is a sulphate-free first wash designed to remove product build-up whilst protecting your hair's natural moisture balance.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf your hair feels weighed down by styling products, oils and residue, this clarifying shampoo removes that coating without stripping essential moisture. It's ideal when your curls lose definition or your hair becomes less responsive to conditioning treatments. Use it as your initial cleanse before applying your regular KeraCare shampoo and conditioner.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves gel, hairspray and product build-up in one wash\u003c\/li\u003e\n\u003cli\u003ePrepares hair to absorb conditioners more effectively\u003c\/li\u003e\n\u003cli\u003eSulphate-free formula maintains natural oils and shine\u003c\/li\u003e\n\u003cli\u003eLeaves no dull film or residue behind\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSuitable for all hair textures and types. Particularly beneficial for textured, curly and colour-treated hair that needs periodic clarification. Works well for anyone using multiple styling products or those whose hair feels coated and lacks movement.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWet your hair thoroughly. Dispense a generous amount into your palms and massage through your hair, working into a rich lather. Rinse completely. Follow with a second wash using your chosen KeraCare conditioning shampoo, then condition as normal. Use whenever your curls lose definition or your hair feels weighed down by product accumulation.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"KeraCare","offers":[{"title":"Default Title","offer_id":40764337553450,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/4282242E-7DDC-46D8-9484-B992B58BAC9D.png?v=1769789767","url":"https:\/\/charlieshairandbeauty.com\/products\/keracare-1st-lather-shampoo-sulfate-free","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}