{"product_id":"keracare-creme-press","title":"KeraCare Creme Press","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eStraighten and protect with KeraCare Creme Press:\u003c\/strong\u003e\u003cbr\u003e\nA lightweight styling cream that delivers sleek results whilst shielding hair from heat damage. Non-greasy formula works in humid conditions too.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf you're looking for a heat-protective cream that won't leave your hair heavy or greasy, KeraCare Creme Press is designed for those who want smooth, pressed styles that last. It addresses the challenge of maintaining straightness in warm, humid weather whilst keeping hair nourished and shiny.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a silky, smooth finish without greasiness\u003c\/li\u003e\n\u003cli\u003eResists reversion and frizz in humid conditions\u003c\/li\u003e\n\u003cli\u003eProtects against heat damage from styling tools\u003c\/li\u003e\n\u003cli\u003eAdds natural shine whilst maintaining hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBest suited for textured and coily hair types that benefit from pressing or straightening. Ideal for warm, humid climates where reversion is a concern. Works well for home users and stylists seeking a lightweight, heat-protective styling product.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your palms until it becomes pliable. Apply from roots to ends on damp or dry hair, distributing evenly throughout. Use your preferred straightening tool to press and style. Add more product sparingly if needed for extra control or shine.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"KeraCare","offers":[{"title":"Default Title","offer_id":40764344565802,"sku":null,"price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/keracare-creme-press-275.webp?v=1763569240","url":"https:\/\/charlieshairandbeauty.com\/products\/keracare-creme-press","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}