{"product_id":"kinky-curly-curling-custard","title":"Kinky Curly Curling Custard","description":"\u003cdiv class=\"product-description-block\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eKinky Curly Curling Custard\u003c\/em\u003e\u003c\/strong\u003e is a defining styling gel designed to enhance natural curl patterns with smooth, long-lasting hold.\u003cbr\u003eThis cult-favourite curl definer helps reduce frizz while adding shine and moisture.\u003cbr\u003ePerfect for wash-and-go styles, it delivers definition without stiffness or crunch.\u003c\/p\u003e\n\u003ch3\u003eWho It’s For \/ What It Solves\u003c\/h3\u003e\n\u003cp\u003eCreated for curly, coily and wavy hair, this styling custard helps combat frizz, shrinkage and lack of definition. It enhances your natural curl pattern while keeping hair soft, touchable and well-defined throughout the day.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDefines curls with long-lasting, flexible hold\u003c\/li\u003e\n\u003cli\u003eReduces frizz and enhances natural shine\u003c\/li\u003e\n\u003cli\u003eLocks in moisture to prevent dryness\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft without flaking or crunch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho It’s Best For\u003c\/h3\u003e\n\u003cp\u003eIdeal for natural curls, coils and waves, particularly medium to thick textures. Suitable for home styling or professional salon use, especially for wash-and-go looks and defined curl styles.\u003c\/p\u003e\n\u003ch3\u003eHow to Use (Quick Guide)\u003c\/h3\u003e\n\u003cp\u003eApply to clean, soaking wet hair in sections. Smooth through with fingers or a styling brush, then scrunch to encourage curl formation. Allow to air dry or diffuse. Do not touch hair while drying to minimise frizz.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy from Charlie’s Hair \u0026amp; Beauty\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Kinky Curly","offers":[{"title":"Default Title","offer_id":57835870159229,"sku":null,"price":15.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/Kinky-CurlyCurlingCustard.webp?v=1771425219","url":"https:\/\/charlieshairandbeauty.com\/products\/kinky-curly-curling-custard","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}