{"product_id":"loreal-dia-activateur-cream-developer-15vol-4-5","title":"L'Oreal Dia Activateur Cream Developer 4.5% 15Vol","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eProfessional peroxide developer for L'Oréal Dia colour systems:\u003c\/strong\u003e\u003cbr\u003e\nL'Oréal Dia Activateur Cream Developer 15 Vol is a gentle, creamy peroxide formulated to activate DIA Color and DIA Light for salon-quality results at controlled processing times.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eProfessional colourists and salon stylists working with L'Oréal's DIA range need a reliable, consistent developer that works in harmony with their chosen colour or lightening system. This 4.5% strength offers lower-volume processing for clients who prefer gentler colour services or have sensitive scalps.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCreamy formula that mixes smoothly without splashing or mess\u003c\/li\u003e\n\u003cli\u003eConsistent processing time for predictable colour results\u003c\/li\u003e\n\u003cli\u003eLower volume strength suitable for sensitive scalps and maintenance services\u003c\/li\u003e\n\u003cli\u003eDesigned specifically to work with DIA Color and DIA Light systems for optimal performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eProfessional hair stylists and colourists in salons working with L'Oréal Professionnel products. Ideal for clients with sensitive scalps, colour-treated hair, or those looking for gentler processing. Works well for touch-ups, root coverage, and maintenance colour services.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWear disposable gloves throughout. Mix the developer with your chosen DIA Color or DIA Light formula in a 1:1.5 ratio, adjusting slightly depending on hair density and desired coverage. Apply to hair sections systematically and process according to the colour product's instructions. Always perform a patch test 48 hours before use if the client is new or has a history of sensitivity.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":54976842367357,"sku":null,"price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/loreal-professionnel-loreal-dia-activateur-cream-developer-15vol-4-5-806.webp?v=1763585407","url":"https:\/\/charlieshairandbeauty.com\/products\/loreal-dia-activateur-cream-developer-15vol-4-5","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}