{"product_id":"loreal-majirel-cool-cover","title":"L’Oreal Professionnel Majirel Cool Cover Permanent Hair Colour","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eProfessional permanent hair colour with cool-toned pigments:\u003c\/strong\u003e\u003cbr\u003e\nL'Oreal Majirel Cool Cover delivers complete grey coverage with built-in neutralisation to eliminate unwanted warmth and brassy tones, even on darker bases.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIdeal for salon professionals and stylists working with clients who want cool, ash-based tones or need to counteract brassiness in existing colour. This formula is designed to provide consistent results on both virgin and previously coloured hair, with particular strength in neutralising warmth on deeper shades.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eComplete grey coverage on all hair types, even difficult bases\u003c\/li\u003e\n\u003cli\u003eLong-lasting cool tones that resist fading for up to 6 weeks\u003c\/li\u003e\n\u003cli\u003eIntegrated neutralising pigments reduce brassiness without additional toning steps\u003c\/li\u003e\n\u003cli\u003eCreamy consistency ensures smooth application and predictable, salon-quality results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eProfessional salon use on clients seeking ash, platinum, or cool-toned colour results. Works well on all hair types and levels, from full head applications to root touch-ups. Particularly effective for neutralising warmth in brunettes, rich reds, and dark shades.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAlways wear protective gloves. Mix one tube with L'Oreal Professionnel 20 or 30 volume developer in a 1:1.5 ratio using a nonmetallic bowl. For new growth, apply colour to roots first, then extend through lengths and ends. Leave for 35 minutes, emulsify with water, and rinse thoroughly. Never mix Cool Cover shades with other colour families. Do a skin patch test 48 hours before application.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Loreal Professionnel","offers":[{"title":"5","offer_id":40851991167018,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"6","offer_id":40851991199786,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":58003068682621,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"6.3","offer_id":40851991330858,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"7.3","offer_id":40851991363626,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"6.17","offer_id":40851991625770,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/loreal-professionnel-loreal-majirel-cool-cover-7-1-955.webp?v=1763569843","url":"https:\/\/charlieshairandbeauty.com\/products\/loreal-majirel-cool-cover","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}