{"product_id":"loreal-professionnel-dialight-new-packaging-new-formula","title":"L'Oreal Professionnel Dia Light  *New Packaging New Formula*","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eEnhance shine and refresh colour with L'Oréal DiaLight Tone-On-Tone Acid Hair Colorant.\u003c\/strong\u003e\u003cbr\u003e\nThis professional demi-permanent formula delivers glossy, natural-looking results while respecting the hair fibre.\u003cbr\u003e\nPerfect for toning, colour correction, and revitalising sensitised hair.\u003c\/p\u003e\n\n\u003ch3\u003eWho It’s For \/ What It Solves\u003c\/h3\u003e\n\u003cp\u003eIdeal for those with colour-treated or sensitised hair, this gentle acid technology colourant helps neutralise unwanted tones, refresh faded lengths, and add luminous shine without causing further damage.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises unwanted warm or brassy tones for a cleaner finish\u003c\/li\u003e\n\u003cli\u003eBoosts shine with a glossy, reflective result\u003c\/li\u003e\n\u003cli\u003eGently refreshes faded colour without lifting the natural base\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling smoother and more conditioned\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho It’s Best For\u003c\/h3\u003e\n\u003cp\u003eBest suited for sensitised, colour-treated, or lightened hair. Ideal for professional salon use or experienced home users looking to tone or refresh colour between services.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use (Quick Guide)\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended Diactivateur developer. Apply evenly to towel-dried hair, leave to develop according to instructions, then rinse thoroughly. Always follow professional guidelines and perform a patch test.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Buy from Charlie’s Hair \u0026amp; Beauty\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n","brand":"Loreal Professionnel","offers":[{"title":"4 Brown","offer_id":58196747256189,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"5 Light Brown","offer_id":57981123920253,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"6 Dark Blonde","offer_id":57981123953021,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"7 Blonde","offer_id":58196724121981,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"5.8 Light Mocha Brown","offer_id":58105625248125,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"6.3 Dark Golden Blonde","offer_id":57981123985789,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"7.3 Golden Blonde","offer_id":57981124018557,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"7.01 Natural Ash Blonde","offer_id":58105633866109,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"7.31 Golden Ash Blonde","offer_id":58105647726973,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"8.1 Light Ash Blonde","offer_id":58196739883389,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"8.11 Light Deep Ash Blonde Milkshake","offer_id":57981123854717,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"9.13 Very Light Beige Blonde","offer_id":58196744405373,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"9.18 Very Light Ash Mocha Blonde Milkshake","offer_id":58196742078845,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"9.21 Very Light Iridescent Ash Blonde Milkshake","offer_id":57981123887485,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"10.02 Lightest Natural Iridescent Blonde Milkshake","offer_id":57981124051325,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/DIALIGHT_DL0.jpg?v=1774709983","url":"https:\/\/charlieshairandbeauty.com\/products\/loreal-professionnel-dialight-new-packaging-new-formula","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}