{"product_id":"loreal-professionnel-tecni-art-flex-pli","title":"L'Oréal Professionnel Tecni Art Flex Pli","description":"\u003cdiv class=\"product-description-block\"\u003e\n\u003cp\u003e\u003cstrong\u003eHeat-activated styling spray with lasting hold:\u003c\/strong\u003e\u003cbr\u003e L'Oréal Professionnel Tecni Art Flex Pli gives your hair shape and structure whilst keeping it soft and touchable. Perfect for creating voluminous waves and curls that last all day.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf you struggle to get your blowdry to hold its shape or want more grip when styling with hot tools, this spray is your answer. It works as both a styling primer and finishing product, helping you achieve defined waves and curls without the stiffness of traditional hairsprays.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eActivates with heat to lock in shape and movement\u003c\/li\u003e\n\u003cli\u003eAdds body and fullness at the roots without weighing hair down\u003c\/li\u003e\n\u003cli\u003eCreates lasting hold for waves and curls throughout the day\u003c\/li\u003e\n\u003cli\u003eMaintains a natural, soft texture rather than a rigid finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWorks well on all hair types, especially those seeking volume and bounce. Ideal for salon professionals creating wave sets or clients wanting to improve their at-home blowdry results. Best suited for those who prefer a flexible hold over maximum control.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSpray evenly through towel-dried hair, focusing on the roots and mid-lengths. Blow-dry whilst lifting the roots away from the scalp, or use rollers for extra lift. Once dry, use your hot styling tool to create waves or curls. The spray activates with heat to lock in your desired shape.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":41294499479594,"sku":null,"price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/loreal-professionnel-loreal-tecni-art-flex-pli-238.webp?v=1763581311","url":"https:\/\/charlieshairandbeauty.com\/products\/loreal-professionnel-tecni-art-flex-pli","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}