{"product_id":"loreal-serie-expert-keratin-alpha-sleek-smooth-transformer","title":"L'Oreal Serie Expert Keratin Alpha Sleek Smooth Transformer","description":"\u003cdiv class=\"product-description-block\"\u003e\n\u003cp\u003e\u003cstrong\u003eL'Oréal Serie Expert Keratin Alpha Sleek Smooth Transformer\u003c\/strong\u003e is a professional smoothing treatment designed to help control frizz and create sleek, manageable hair. This lightweight formula works to smooth the hair fibre while helping protect against humidity for a polished, salon-smooth finish.\u003c\/p\u003e\n\u003ch3\u003eWho It’s For \/ What It Solves\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone struggling with frizz, flyaways or difficult-to-manage hair. This smoothing transformer helps tame unruly strands, making hair easier to style while delivering a softer, smoother feel.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHelps smooth frizz and control flyaways\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling softer and easier to manage\u003c\/li\u003e\n\u003cli\u003eSupports a sleek, polished finish\u003c\/li\u003e\n\u003cli\u003eHelps protect hair against humidity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho It’s Best For\u003c\/h3\u003e\n\u003cp\u003eBest suited for frizzy, unruly or coarse hair types. Suitable for both professional salon use and home haircare routines when a smoother, sleeker style is desired.\u003c\/p\u003e\n\u003ch3\u003eHow to Use (Quick Guide)\u003c\/h3\u003e\n\u003cp\u003eApply a small amount evenly through clean, damp hair. Distribute through the mid-lengths and ends, then blow-dry and style as desired for a smooth finish.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy from Charlie’s Hair \u0026amp; Beauty\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":57903829188989,"sku":null,"price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/552015_552015.webp?v=1772801418","url":"https:\/\/charlieshairandbeauty.com\/products\/loreal-serie-expert-keratin-alpha-sleek-smooth-transformer","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}