{"product_id":"loreal-x-tenso-moisturist-smoothing-cream-natural-hair","title":"L’Oreal X-Tenso Moisturist Smoothing Cream Natural Hair","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eProfessional smoothing cream for natural hair:\u003c\/strong\u003e\u003cbr\u003e\nL'Oreal X-Tenso Moisturist delivers controlled straightening whilst maintaining moisture and shine. Ideal for curly, wavy or frizzy hair that needs taming without compromise.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis cream addresses the challenge of managing textured, curly or frizzy hair that resists styling. It's designed for those seeking a semi-permanent smoothing solution that doesn't sacrifice hydration. Whether you're dealing with unmanageable volume or stubborn curl patterns, this treatment works to create smoother, more controllable hair whilst preserving its natural strength and lustre.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVisibly smooths and softens curly or frizzy hair with lasting results\u003c\/li\u003e\n\u003cli\u003eMaintains moisture balance so hair stays hydrated and glossy, not dry\u003c\/li\u003e\n\u003cli\u003eReduces volume and frizz whilst keeping hair manageable between treatments\u003c\/li\u003e\n\u003cli\u003eOffers up to 60 days of straighter, smoother-looking hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSalon professionals and experienced home users with curly, wavy or frizzy natural hair. Works best on hair in good condition without previous chemical straightening treatments. Those seeking a semi-permanent smoothing option rather than permanent relaxation will find this particularly suitable. Always perform a strand test beforehand.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBegin with a thorough scalp and hair assessment to check for any irritation or previous treatments. Shampoo and towel-dry, then divide hair into four sections. Apply the cream evenly 1cm from the roots, working through each section. Allow development time (maximum 20 minutes), checking regularly. Rinse thoroughly with water for 3–5 minutes. Dry to 80% then carefully straighten using a flat iron on small sections. Finish with the fixing cream, allow to set for 10 minutes, then rinse and condition. Always wear protective gloves during application and avoid contact with skin and eyes.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":41021410672682,"sku":null,"price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/3B53E3AA-DE0D-4C42-A721-8DD44388008C.png?v=1769967778","url":"https:\/\/charlieshairandbeauty.com\/products\/loreal-x-tenso-moisturist-smoothing-cream-natural-hair","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}