{"product_id":"loreal-x-tenso-moisturist-smoothing-cream-sensitised-hair","title":"L’Oreal X-Tenso Moisturist Smoothing Cream Sensitised Hair","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eLoreal Professionnel X-Tenso Moisturist Smoothing Cream\u003c\/strong\u003e is a professional hair straightening treatment designed specifically for sensitised and delicate hair that needs both smoothing and nourishment.\u003cbr\u003e\nThis cream works to transform frizzy, curly or wavy textures into sleek, manageable lengths whilst maintaining moisture and shine.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIf your hair is curly, wavy or prone to frizz and you've been looking for a professional-strength solution that won't strip moisture, this is ideal. The Moisturist formula addresses the common problem of damage-prone hair by delivering intensive hydration during the straightening process. It's particularly suited to clients with sensitised scalps or previously treated hair that requires gentler care than standard straightening creams.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths curly and frizzy hair into sleek, silky results that last up to 60 days\u003c\/li\u003e\n\u003cli\u003eInfuses moisture deep into the hair shaft to prevent dryness and brittleness\u003c\/li\u003e\n\u003cli\u003eProvides anti-humidity protection to maintain straightness even in damp conditions\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised hair and scalps that need gentler treatment during chemical processes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eProfessional stylists working with clients who have curly, wavy or frizzy hair and sensitised scalps. Home users with thick, rebellious textures who want salon-quality results without excessive damage. Works best on natural hair or hair with minimal previous chemical treatment. Not recommended for very sensitised, pre-lightened or heavily highlighted hair without professional guidance.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAlways perform a strand test first, especially on previously treated hair. Shampoo and towel-dry the hair, then section into four manageable parts. Apply the cream 1cm from the roots, working through from the nape upwards. Leave for no longer than 20 minutes, checking regularly for processing. Rinse thoroughly with cool water for 3-5 minutes. Dry until 80% dry and gently straighten with a flat iron in small sections. Apply the fixing cream and leave for 10 minutes before a final rinse. For best results and to avoid damage, consult a professional stylist, especially if hair has been previously relaxed or coloured.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":41021309583402,"sku":null,"price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/9E51819B-110C-4908-91D3-3A9FF8EE9C85.png?v=1769967823","url":"https:\/\/charlieshairandbeauty.com\/products\/loreal-x-tenso-moisturist-smoothing-cream-sensitised-hair","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}