{"product_id":"redken-72-hour-defining-hydrating-curl-cream","title":"Redken 72-Hour Defining Hydrating Curl Cream","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eKeep curls bouncy and defined for days with Redken 72-Hour Defining Hydrating Curl Cream.\u003c\/strong\u003e\u003cbr\u003e\nA lightweight formula designed to enhance natural curl shape whilst locking in moisture. Perfect for extending your style between wash days.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis curl cream tackles common challenges faced by those with curly or coiled hair—frizz, lack of definition, and moisture loss throughout the day. Whether your curls need shaping after styling or reviving on day two, this formula keeps them looking fresh and controlled without weighing them down.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMaintains curl definition and bounce for up to 72 hours\u003c\/li\u003e\n\u003cli\u003eHydrates curls with conditioning agents to reduce dryness and frizz\u003c\/li\u003e\n\u003cli\u003eOffers heat protection up to 230°C, making it safe to use before blow-drying or styling tools\u003c\/li\u003e\n\u003cli\u003eLightweight hold allows curls to move naturally without crunch or stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBest suited for curly, coiled, or textured hair that needs definition and moisture. Works well for both home users and those visiting salons. Ideal for anyone looking to extend their style and reduce daily styling time without sacrificing curl shape and hydration.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWork a small amount between your palms and smooth through damp hair, distributing evenly from roots to ends. Style as normal with your preferred method. For a refresh on dry hair, apply sparingly to your fingers and work through sections to redefine curls and restore moisture. If the product contacts your eyes, rinse immediately with water.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":56876088787325,"sku":null,"price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/redken-72-hour-defining-hydrating-curl-cream-676.webp?v=1763589113","url":"https:\/\/charlieshairandbeauty.com\/products\/redken-72-hour-defining-hydrating-curl-cream","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}