{"product_id":"wella-blondor-soft-blonde-7-oil-infused-cream-lightener","title":"Wella Blondor Soft Blonde 7 Oil-Infused Cream Lightener","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eGentle on-scalp lightening with Wella Blondor Soft Blonde 7 Oil-Infused Cream Lightener.\u003c\/strong\u003e\u003cbr\u003e\nThis creamy bleach formula delivers up to 7 levels of lift whilst protecting hair during the lightening process, making it ideal for all blonde techniques.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePerfect for colourists and home users who want reliable lightening without compromising hair integrity. The cream consistency makes it easier to control application on the scalp whilst minimising damage during the bleaching process. Works well for both full head applications and partial highlights.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLifts up to 7 levels for versatile blonde shades\u003c\/li\u003e\n\u003cli\u003eOil-infused formula helps reduce moisture loss during lightening\u003c\/li\u003e\n\u003cli\u003eCream texture provides better control and even application\u003c\/li\u003e\n\u003cli\u003eSafe for on-scalp use with protective conditioning agents\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSuitable for all hair types requiring lightening, from delicate or previously coloured hair to natural dark shades. Works equally well for salon professionals and experienced home users looking to achieve consistent blonde results across all lightening techniques.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMix the cream with the appropriate developer (follow Wella's mixing ratio guidelines). Apply evenly to dry hair, starting from the roots where processing is slowest. Leave to process according to desired lift and hair condition, typically 30–45 minutes. Rinse thoroughly with cool water and follow with a nourishing conditioner. Always perform a patch test 48 hours before application.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":41041185472554,"sku":null,"price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/wella-blondor-soft-blonde-7-oil-infused-cream-lightener-774.webp?v=1763575500","url":"https:\/\/charlieshairandbeauty.com\/products\/wella-blondor-soft-blonde-7-oil-infused-cream-lightener","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}