{"product_id":"wella-illumina-permanent-hair-colour","title":"Wella Illumina Permanent Hair Colour","description":"\u003cdiv class=\"product-description-block\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eWella Illumina permanent hair colour delivers rich, naturally luminous results with impressive grey coverage.\u003c\/strong\u003e\u003cbr\u003e\nProfessional-grade formula designed for salon and home use, offering multi-dimensional colour that enhances rather than masks your natural tone.\n\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's For \/ What It Solves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWella Illumina is ideal for anyone seeking a permanent colour solution that looks naturally blended rather than flat or artificial. Whether you're covering greys, refreshing your base colour, or creating dimensional highlights, this formula works to enhance your hair's natural light-reflecting qualities. It's particularly suited to those who want professional results without compromising hair health.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers up to 100% grey coverage with a naturally luminous finish\u003c\/li\u003e\n\u003cli\u003eCreates multi-dimensional colour that enhances natural undertones\u003c\/li\u003e\n\u003cli\u003eBuilt-in protection to guard against metal-related damage\u003c\/li\u003e\n\u003cli\u003eProduces vibrant colour that holds its depth and shine through multiple wash cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWho It's Best For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSuitable for all hair types and textures when used according to instructions. Works well for clients with grey hair, those seeking a colour refresh, or professionals and home users looking for reliable, long-lasting permanent colour. Best results are achieved on hair in good condition.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use (Quick Guide)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMix the colour cream with the appropriate developer at the recommended ratio. Apply to the roots first, working through to the ends, ensuring even saturation. Process for the time specified on the shade chart (typically 30–45 minutes). Rinse thoroughly with lukewarm water and apply the included conditioning treatment. Always perform a patch test 48 hours before use and follow the full instructions in the box.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhy Buy from Charlie's Hair \u0026amp; Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"4\/ Medium Brown","offer_id":41040783507498,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5\/ Light Brown","offer_id":41040783540266,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5\/02 Light Natural Cool Ash Brown","offer_id":41040783573034,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5\/35 Light Gold Mahogany 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