{"product_id":"wella-true-grey-no1-activator-500ml","title":"Wella True Grey No1 Activator 500ml","description":"\u003cdiv class=\"product-description-block\"\u003e\n\u003cp\u003e\u003cstrong\u003eWella Professionals True Grey No1 Activator 500ml\u003c\/strong\u003e is specially formulated to work with the True Grey toning system, helping to enhance and refine naturally grey hair. Designed for gentle colour services, it delivers reliable activation for soft, natural-looking results.\u003c\/p\u003e\n\u003ch3\u003eWho It’s For \/ What It Solves\u003c\/h3\u003e\n\u003cp\u003eCreated for clients with naturally grey or white hair who want to refresh tone, reduce unwanted warmth, or enhance their natural silver shades. It provides the ideal partner for True Grey colour treatments, helping achieve beautifully balanced grey tones without traditional permanent colour.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create clean, refined grey and silver tones\u003c\/li\u003e\n\u003cli\u003eSupports natural-looking results with minimal commitment\u003c\/li\u003e\n\u003cli\u003eWorks gently on naturally grey and white hair\u003c\/li\u003e\n\u003cli\u003eDelivers consistent activation for predictable colour services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho It’s Best For\u003c\/h3\u003e\n\u003cp\u003eIdeal for naturally grey, silver, or white hair. Suitable for professional salon colour services focused on toning, enhancing, and refreshing grey hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use (Quick Guide)\u003c\/h3\u003e\n\u003cp\u003eMix with the appropriate Wella True Grey toner according to the manufacturer's instructions. Apply as directed and process for the recommended time to achieve the desired toning result.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy from Charlie’s Hair \u0026amp; Beauty\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFamily-run since 1986\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAuthentic stock\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast UK delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":58309411373437,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/0077\/7002\/files\/WEL11591__26755.jpg?v=1782136789","url":"https:\/\/charlieshairandbeauty.com\/products\/wella-true-grey-no1-activator-500ml","provider":"Charlies Hair \u0026 Beauty","version":"1.0","type":"link"}