Loreal Absolut Repair Molecular Shampoo
SCIENTIFIC DISCOVERY - MOLECULAR REPAIR When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes elastic, with no movement. But most peptides are too big to be reinjected into the fibre, making damage almost irreversible. Scientific discovery – Absolut Repair Molecular. Help repair damage & restore original hair strength. Up to 82% more strength*. Restore hair's original elasticity & movement**. For the first time, L’Oréal's Advanced Research team successfully managed to decompose peptides, to inject their components separately into the fibre***. Once inside, they reform & rebuild the molecular structure of the hair****.
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[PATENTED TECHNOLOGY] This patented shampoo, formulated with Peptides bonder + 5 Amino acid, repairs hair macro-molecular structure*. Hair is nourished, with improved elasticity, movement****, and up to 5x the strength*.
[PROFESSIONAL FORMULA] Sulfate-free, the formula’s luxurious texture turns into a rich foam, cleanses, detangles hair and delivers a high level of care.
[RECOMMENDED FOR ALL DAMAGED HAIR] For all damaged hair textures, colour-treated, lightened & natural hair.
*Brushing test vs sensitised hair.
**Instrumental test after 5 applications of shampoo + rinse off serum.
***Amino acids & peptides bonder.
****Instrumental test after 15 applications of shampoo + rinse-off serum + leave-in mask.
*****Consumer test after application of shampoo + rinse-off serum + leave-in mask
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