Let’s take a little trip down memory lane.
It all started back in 1986, when our mum and dad opened the doors to our very first shop in Shepherd’s Bush. They didn’t have a big budget or fancy branding – just a lot of heart, a deep love for helping people feel their best, and a dream to build something that mattered to the local community. We went along with mum and dad to work back then too - that's us in the picture below Charlie on the left and Elena on the right.
From day one, it was more than just a shop. It became a place where people came not just to buy beauty products or get their hair styled, but to chat, to laugh, and to feel seen and heard. We still have customers who remember coming in with their mums as little kids – and now they’re bringing their own children and even grandchildren. That’s something we’re incredibly proud of: serving three, even four generations of the same families. How amazing is that?
Heres the lady that really made it all happen. Our Mum Lenia. She was the pillar of our business and really held it all together. She worked every day she possibly could, and our customers remember her for the bubbly loving gentle person that she was to them and us.
Fast forward to today, and Charlie’s Hair & Beauty is now being run by us – Charlie, Elena, and Stephanie (aka the next generation). We grew up in the shop. We watched our parents work hard, treat everyone like family, and never cut corners when it came to quality or care. That’s the legacy we’re carrying forward – with every product, every order, every conversation.
Over the years, we’ve touched and helped so many people – whether it’s been helping someone find the perfect shampoo for their curls, giving a teen their first proper hair care regime, or supporting someone through a self-care journey after a tough time. We’ve been here for the everyday moments and the big ones – weddings, birthdays, new jobs, first dates, and fresh starts.
But like many small businesses, COVID hit us hard. The high street went quiet, and we had to make some tough choices. In 2023, we made the big decision to go online – not to replace the warmth and personal touch of our shop, but to extend it. We wanted to bring that same passion, care, and quality to our customers no matter where they were.
Now, we’re working every day to make sure our online store reflects everything we stand for. Amazing products. Real advice. Friendly service. No fluff, no pushy sales – just genuine help from people who love what they do.
Whether you’ve been with us since day one or just discovered us today – thank you. We’re so glad you’re here. Our family business exists because of the trust and love of our community, and we’re excited to keep growing with you.
Here’s to the next chapter – together.
Love,
Charlie, Elena & Stephanie
Charlie’s Hair & Beauty
