L'Oréal Professionnel Dia Color

Professional demi-permanent hair colour with ammonia-free formula:
L'Oréal Dia Color delivers vibrant tones and natural-looking results with up to 70% grey coverage. Formulated with natural origin ingredients for a gentler colouring experience without compromising on shine and dimension.

Who It's For / What It Solves

Designed for salon professionals looking to offer clients lasting colour without the harshness of ammonia. This demi-permanent gloss is ideal for refreshing faded colour, blending greys seamlessly, and adding shine to all hair types. Perfect for clients who want vibrant results that feel healthier and look more luminous than traditional permanent colour.

Key Benefits

• Covers up to 70% of grey hair with natural-looking, true-to-tone results
• Ammonia-free formula with up to 91% natural origin ingredients for a gentler application
• Delivers 3x more shine compared to untreated hair for enhanced vibrancy
• Lightweight, creamy texture that mixes easily and rinses cleanly without residue

Who It's Best For

Professional stylists working with clients seeking demi-permanent colour solutions. Suits all hair types and textures, from fine to thick, and works particularly well for clients with moderate grey coverage or those wanting a glossy refresh between permanent colour appointments. Best used in a salon setting by trained professionals.

How to Use (Quick Guide)

Mix L'Oreal Dia Color with Dia Activateur Developer in a 1:1.5 ratio. Choose developer strength based on desired results: 6-vol. for subtle tone-on-tone deposit, 9-vol. for standard maintenance colouring, or 15-vol. for stronger colour payoff and grey blending. Apply to mid-lengths and ends first, then to roots in the final minutes. Process according to the specific shade and developer used, then rinse thoroughly with cool water and finish with conditioner.

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